Encourage Feedback

Feedback from many places...

In the application itself

• Links inside the menus
• Crash reporting
• Uninstall messages

On the web

• Build a forum
• free options like google groups or yahoo groups
• your webhost may provide

Free and or commercial offerings

• get satisfaction and uservoice
• stackexchange

• google groups is fairly much a spam magnet nowadays.
• downside of free options: their branding, and advertisements, possibly from your competitors.
• host a forum on your site -- e.g. community server, phpBB
• You want it as open as possible, but without spam
• Keep it alive
• make it a nice place to be.
• Be a constant gardener

This step 6 of 25 Steps to Build Your Own Micro ISV